“Men are haunted by the vastness of eternity. And so we ask ourselves: will our actions echo across the centuries? Will strangers hear our names long after we are gone and wonder who we were, how bravely we fought, how fiercely we loved?"



Jasper Keys is a veteran owned and operated clothing company based in Denver, Colorado. At our core, we act as a living memento moriOur guiding philosophy is about embracing an intimate relationship with both life and death. 
We remind people that life is too fucking short to waste on anything you don’t love. Let all the fear, the drama, the anger and the monotony go. Embrace your passions. Find your own path.
We don't care about the damn rules. We care about getting the fuck out there and chasing a life-story worth remembering. We make soft threads for the spiritual outlaw.

"Some days I aspire to be one of the great minds of my generation. To pass on a kind of raw, tearful, chaotic, outlaw spirituality to anyone it can help. To be the most important words a man utters when he kisses, cusses, or closes his eyes for the last time. Other days I yearn for simple thoughts over bourbon reflected sunsets, with nothing but the stars and a pack of wolves to hear me smile."
Jasper Keys was founded by Finn Walsh, a former fuckup and aspiring artist who's made it to hell and back with a few stories to tell around the campfire. A true American rogue with Scandinavian and Scottish roots - he likes his coffee black, his tequila silver, and his pistol loaded. Above all else he is committed to pursuing the savage heart of the American dream. The rest awaits in the arms of the valkyries.


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